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Jim DePalma  – 6 Types of Digital Media Used in Advertising

Types of Digital Media Used in Advertising

As the world becomes increasingly digitized, so does the realm of advertising. More and more businesses are turning to digital media to reach their target audiences, and there are a variety of different types of digital media that can be used for this purpose. Here are some of the most popular types of digital media used in advertising today, per Jim DePalma.

Types of Digital Media Commonly Used in Advertising per Jim DePalma

Social Media

According to Jim DePalma, platforms like Facebook, Twitter, and Instagram have become incredibly popular among businesses as a way to reach out to potential customers. With billions of active users on these platforms, there is a vast audience that can be reached through social media advertising.

Social media platforms offer a variety of different advertising options, from traditional banner ads to more interactive and engaging forms of advertising, like sponsored posts and video ads.

Search Engine Marketing

With billions of searches being conducted on major search engines every day, businesses have realized the potential of using these platforms to reach their target audiences.

Search engine marketing (SEM) is a type of digital marketing that involves promoting businesses on search engines like Google and Bing. SEM typically includes both paid advertising results (known as “sponsored listings”) as well as organic results (which are earned through SEO).

Display Advertising

Display advertising refers to banner ads or other graphical ads that are displayed on websites or apps. These ads can be static or animated and are typically clickable, leading users to the advertiser’s website or landing page.

Display advertising is a popular form of digital marketing, as it can be highly targeted and personalized to reach specific audiences.

Video Advertising

Jim DePalma believes that with the rise of platforms like YouTube and Vimeo, video has become one of the most popular types of content on the internet. Not surprisingly, businesses have also started using video as a way to reach their target audiences through advertising.

Video advertising can take many different forms, from traditional pre-roll ads that play before a video is watched, to more native forms of advertising that are integrated into the video itself.

Mobile Advertising

With over half of all web traffic now coming from mobile devices, it’s important for businesses to reach their audiences through mobile advertising. This can be done through traditional banner ads, as well as through more creative methods like SMS marketing and location-based targeting.

Email Marketing

Sending promotional emails to a list of subscribers is another great way to reach potential customers with your advertising message. Email marketing can be highly targeted, and it’s a relatively inexpensive way to reach a large number of people.


Digital media has revolutionized the way businesses advertise. No longer are businesses limited to traditional methods like print ads and television commercials. With the advent of digital media, businesses can now reach their target audiences through a variety of different channels, as mentioned by Jim DePalma. Each of these offers its own unique advantages, and by utilizing a mix of these channels, businesses can create an effective and well-rounded advertising campaign.